Back to Our Team
Founder & CEO
Elena Rossi
Turns a love for plants into beautiful spaces.
Elena founded Floréa with one idea: that every home deserves a little more nature. She leads the team with a designer's eye and a gardener's patience, shaping every collection we release.
Elena founded Floréa with one idea: that every home deserves a little more nature. She leads the team with a designer's eye and a gardener's patience, shaping every collection we release.
Vision
Design
Strategy
“
A home with plants is a home that keeps growing.
Elena Rossi
About
Elena
From One Plant to a Whole Studio
From One Plant to a Whole Studio
Elena's first plant was a cutting from her grandmother's kitchen window. Years in interior design taught her how much a single plant can change a room, so she built Floréa to make that feeling easy for everyone.
Elena's first plant was a cutting from her grandmother's kitchen window. Years in interior design taught her how much a single plant can change a room, so she built Floréa to make that feeling easy for everyone.
12+
Years in Design
50+
Collections Shaped
100%
Passion
Expertise
Brand Vision
Guides the look and feel of every Floréa collection.
Interior Styling
Pairs plants and planters with real spaces.
Team Leadership
Builds a team that loves what it grows.
Sustainable Growth
Keeps our choices kind to the planet.
Elena
’s favorites
Plants
She
Loves Most
From statement trees to easy companions, these are the plants Elena keeps closest.
From statement trees to easy companions, these are the plants Elena keeps closest.
More from our team
Meet the people who make Floréa special.
