Back to Our Team

Growth Strategist

James Carter

Finds new ways to bring Floréa to more plant lovers.

James helps more people discover Floréa — through partnerships, campaigns and new places to find our plants and planters.

James helps more people discover Floréa — through partnerships, campaigns and new places to find our plants and planters.

Marketing

Growth

Partnerships

“

Every new plant parent is a reason to keep growing.

James Carter

About

James

Helping Floréa Grow

Helping Floréa Grow

James built marketing teams for lifestyle brands before joining Floréa. He's happiest when a campaign turns someone into a first-time plant parent.

James built marketing teams for lifestyle brands before joining Floréa. He's happiest when a campaign turns someone into a first-time plant parent.

10+

Years in Growth

25+

Partnerships

100%

Ambition

Expertise

Marketing

Campaigns that inspire.

Partnerships

Cafés, hotels and studios.

Growth Strategy

New markets and channels.

Insights

Learning what our community loves.

James

’s favorites

Plants

He

Loves Most

James picks bold, confident plants that make a great first impression.

James picks bold, confident plants that make a great first impression.

View Plant Picks

Ficus Tree

Tall, airy and graceful

Olive Tree

Brings a Mediterranean feel

Bird of Paradise

Tropical statement leaves

Monstera Deliciosa

Bold & easy to care for

More from our team

Meet the people who make Floréa special.

Elena Rossi

Founder & CEO

Turns a love for plants into beautiful spaces.

Vision

Design

Strategy

Elena Rossi

Founder & CEO

Turns a love for plants into beautiful spaces.

Vision

Design

Strategy

Marco Bianchi

Plant Designer

Designs plant arrangements that feel like home.

Plants

Styling

Creativity

Marco Bianchi

Plant Designer

Designs plant arrangements that feel like home.

Plants

Styling

Creativity

Sofia Marin

Creative Director

Brings the Floréa vision to life through art and detail.

Brand

Art Direction

Storytelling

Sofia Marin

Creative Director

Brings the Floréa vision to life through art and detail.

Brand

Art Direction

Storytelling

Luca Moretti

Plant Care Specialist

Shares knowledge to help your plants thrive.

Care

Education

Community

Luca Moretti

Plant Care Specialist

Shares knowledge to help your plants thrive.

Care

Education

Community

Hana Kim

Product Designer

Creates functional, thoughtful planters.

Product

Materials

Form

Hana Kim

Product Designer

Creates functional, thoughtful planters.

Product

Materials

Form

Isabella Conti

Material Specialist

Explores natural materials for a better tomorrow.

Materials

Sustainability

Isabella Conti

Material Specialist

Explores natural materials for a better tomorrow.

Materials

Sustainability

Daniel Krüger

Operations Manager

Keeps everything running smoothly, from studio to store.

Operations

Logistics

Growth

Daniel Krüger

Operations Manager

Keeps everything running smoothly, from studio to store.

Operations

Logistics

Growth

Maya Patel

Community Manager

Connects plant lovers and builds our growing community.

Community

Events

Support

Maya Patel

Community Manager

Connects plant lovers and builds our growing community.

Community

Events

Support

Noah Williams

Plant Stylist

Styles plants and planters for real spaces.

Styling

Design

Visuals

Noah Williams

Plant Stylist

Styles plants and planters for real spaces.

Styling

Design

Visuals

Alicia Romero

Content Creator

Shares the beauty of plants through photo and video.

Content

Social

Storytelling

Alicia Romero

Content Creator

Shares the beauty of plants through photo and video.

Content

Social

Storytelling

Omar El-Sayed

Sustainability Lead

Ensures we make conscious choices for a greener future.

Sustainability

Impact

Ethics

Omar El-Sayed

Sustainability Lead

Ensures we make conscious choices for a greener future.

Sustainability

Impact

Ethics

Yuki Tanaka

Customer Experience

Helps our customers find the perfect planters for their space.

Support

Experience

Growth

Yuki Tanaka

Customer Experience

Helps our customers find the perfect planters for their space.

Support

Experience

Growth

Clara Jensen

Design Researcher

Explores trends and user needs to shape new designs.

Research

Trends

Insights

Clara Jensen

Design Researcher

Explores trends and user needs to shape new designs.

Research

Trends

Insights

Mateo Silva

Brand Designer

Builds the visual world of Floréa across every touchpoint.

Brand

Visuals

Identity

Mateo Silva

Brand Designer

Builds the visual world of Floréa across every touchpoint.

Brand

Visuals

Identity

Lea Dubois

Project Manager

Turns ideas into beautiful products, on time.

Planning

Production

Team

Lea Dubois

Project Manager

Turns ideas into beautiful products, on time.

Planning

Production

Team

James Carter

Growth Strategist

Finds new ways to bring Floréa to more plant lovers.

Marketing

Growth

Partnerships

James Carter

Growth Strategist

Finds new ways to bring Floréa to more plant lovers.

Marketing

Growth

Partnerships

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